Bill is a rare breed, having marketing, management and creative experience on both the client and agency side. His reputation for innovative, strategically focused and emotionally charged creative work has led to assignments from Fortune 100 companies to start ups to some of the top domestic and international production shops in the industry.

 

 

And that is what is so unique about Callejas’ work.  He builds the strategic thinking into the creative development process. This fusion gives companies uninterrupted brand and message continuity from strategy to execution, regardless of the medium.  It is this ability to help determine the right move to make (strategy/positioning) and then making the right executional moves (tactics) to pull it off — that make Bill’s perspective and contributions so valuable.

 

Bill’s experience includes a mix of automotive dealer meetings, high tech user conferences, learning experiences, media events and new product launches as well as videos and corporate image films, speech, script and copy writing and both digital and print marketing collateral.  He has also developed the brand positioning, messaging, creative concepts and content for branded environments including permanent installations, trade shows and exhibitions and for advertising and integrated marketing campaigns.

 

 

His client list is diverse and extensive, including projects for AOL, AMD, Baxter Healthcare, BioScrip, BMC Software, Boeing, DELL, GE Commercial Finance, GE Vendor Financial Services, Honda Motorcycles, Infiniti, J.D. Edwards, Mack Trucks, Inc., Mazda, Mitsubishi, Motorola, Nissan, Playboy Enterprises, Quark, Raytheon, Rockwell International, Tektronix and Texas Instruments.  Other clients for whom Bill has created a variety of creative solutions include British Airways, Flowserve, Morgan Stanley, Time-Warner Cable and Westinghouse.

 

An award-winning video director and creative director for live events, Bill is a recognized creative force in business-to-business event marketing and corporate filmmaking.  He brings to each client engagement an extensive blend of creative, production, and strategic expertise from his time in sales, advertising, commercial and entertainment production and event marketing.

 

A sales and marketing professional first with Procter & Gamble, then with New York and LA-based ad agencies in account management and strategic planning, Bill FINALLY moved to the creative side of the business in 1990 as a writer/producer and eventually, a director.

 

His work included projects for NBC, ABC, CBS, Disney and FOX and a plethora of Hollywood production companies.  Callejas was one of the founding partners of Pangaea FilmWorks, Inc., a Tokyo-based production company and for seven years created and directed commercials, promos, and long form projects for global and domestic brands in the US, Japan and Central and South America.

 

Since entering the events production business in 1997, Bill has worked with Maritz, Caribiner, Jack Morton, MICE iCom and others in both freelance and staff capacities including executive creative director, general manager and CMO positions in New York and Texas.  In that time, he created imaginative experiences for some of the most innovative brands in the world. His domestic and international film and video experience as a writer/director makes him an exceptional asset for global marketing and communications initiatives.